Sarah Novak
Behavioral Science Editor
Sarah Novak is a behavioral science editor with a background in cognitive psychology and science communication. She has written and edited content covering choice architecture, decision fatigue, analysis paralysis, and related phenomena for both academic and general audiences. At YesNoWheelApp, Sarah reviews all published content for accuracy, ensures findings are correctly attributed, and edits for clarity and reader usefulness.
Areas of Expertise
Editorial Role
Sarah Novak reviews all published content on YesNoWheelApp for factual accuracy and editorial quality. Her role includes verifying that research citations are correctly represented, that psychological concepts are not overstated, and that practical guidance is genuinely useful rather than generic. She is responsible for the corrections process when errors are identified.
See our Editorial Policy and Corrections Policy for how we handle errors and updates.
Recent Articles
Decision Making Psychology: Science and Research 2026
An overview of the key research findings in decision psychology and how they apply to everyday choices.
Science Behind Random Decision Making — Why It Works
The psychological and empirical basis for why random prompts help people make better decisions.
Decision Paralysis: Causes and Solutions — Complete Guide
What drives decision paralysis and the evidence-based approaches that break through it.
How Random Decision Making Helps Mental Health
The connection between unresolved decisions, rumination, and anxiety — and how resolution helps.
About YesNoWheelApp
YesNoWheelApp builds free, private decision-making tools grounded in behavioral science. Learn more about our team and mission.